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Increased Demand for Document Management Solutions Creates Opportunities for Channel to Serve SMB Market FileVision Partner Program Successfully Links VARS to New SMB Customer Targets of Imaging, Information Management Solutions
ATLANTA, September 25, 2006 — For value-added resellers (VARs) targeting small- and medium-sized businesses (SMBs), office productivity solution provider FileVision has a message: if you aren’t selling document management and imaging solutions to your SMB customers, you’d better start. Market trends such as the availability of affordable, integrated scanners, compliance standards and competitive forces that demand companies increase their productivity all point to SMBs needing technology solutions that tie all these factors together and inevitably make their jobs easier to do with less time and less manpower, while yielding a greater return-on-investment (ROI). The FileVision Partner Program, launched in March of this year, is one example of a channel program that successfully links VARs who have not traditionally sold information and document management with imaging components to prospects in need of the service. “While businesses of all sizes are faced with stricter standards to capture, retain and securely store information, SMB customers are in an especially difficult spot to handle the time and staffing requirements necessary to comply,” said LuAnn Woods, Director of Marketing, FileVision. “We created the FileVision Partner Program to help resellers better serve their SMB customers with a solution that integrates imaging with overall information and data relationship management. Our solution helps VARS to identify and resolve information management problems within customers’ IT systems and business processes.” In a study examining SMBs’ use of document/content management solutions by IDC, a premier global market intelligence firm, Kwon Chin, research manager with IDC's Document Solutions service, stated: "Document management solutions represent a growing market that has great future potential. The enterprise market is crowded, but the SMB space is still wide open, with increased education driving demand as well as the overall market size. The purchasing decisions of SMBs rely on faster turnaround times than enterprise customers, so there is an opportunity to establish a large number of 'quick hits' in this market."1 VARs recognizing the increased need in the SMB market for these types of solutions are in a unique position to help their customers and also increase their own lines of revenue. In a business era where SMBs have become the majority, office productivity experts at FileVision find many VARs can still benefit from technology partners that educate them on emerging needs in the SMB space, information management being a primary one. In discussing what resellers can expect when working with FileVision, channel partner Dave McDermott, president of Premier One, commented, “Other vendors could take a lesson from FileVision on how to partner. They always treat us as if we are their most important reseller. They’ve supported and supplemented our sales efforts; are very responsive to both our customer’s suggestions and ours; and have built a custom interface for our customers that provide substantial positive ROI. This helps support our mission of offering superior customer service.” The FileVision Partner Program provides complete marketing and sales support to resellers with customized marketing collateral, lead generation programs for both their existing customer base and new prospects, including telemarketing training, email/postcard templates and helping them to formulate messaging to their specific target markets. To learn more about becoming a FileVision Partner, contact FileVision at partners@filevision.com or 770.551.1400. Interested VARs can also visit FileVision online at www.filevision.com to download a free demo. # # # 1“Document Management in Small and Medium-Sized Businesses, 2006: It's Not a Small World After All,” Kwon Chin and Merle Sandler, IDC, February 2006 Media Contact: About FileVision |
